Maximize Contact with your clients!
July 13th, 2010 Posted in Cool Tips | No Comments »As many businesses move rapidly online it is becoming incredibly important and quite easy to keep in touch with them. The issue for many businesses is knowing how to keep the vital lines of communication connected.
In the sales and marketing world relations always have been and will be the life-blood of a successful enterprise. For any business interested in long term sales and vitality, the relationship and communication with clients is essential.
As our culture move “online” it is still important to build your business through relationships, though the methods and culture is different. Online is also a major force in that your company’s market is now expanded to anywhere in the world! So how do you reach out and touch the millions of consumers online? How do you stay connected?
There are many ways to reach the online community with paid (very expensive) online advertising through search engines, banner exchanges, etc. The fact of the matter is it doesn’t have to be expensive! Enter Social networking!
Social Networking has taken the world by storm. people are connecting casually and for business on sites like Twitter, Facebook, Linkedin, MySpace, MyBlab, and many others! Currently Facebook is reporting over 500 million…yes million members! An important thing to remember is that these are social networks and the primary focus is social connection. If you go in by storm and are all about business (some sites allow this in certain areas of their site) you will never gain the credibility with other users. Now…you can enter as a business, but you must offer interesting facts, solve a problem, talk about subjects that people want to know about…much of that must be free so that people connect with you because you are providing interesting content. More on that another time! Suffice it to say..show respect to your connections on these sites.
Finally how do you get targeted people to see your message, company, or product? And how do you stay connected with the masses? Well as you might imagine there are companies and programs designed to help you with just that!
If you are looking for an affordable way to get your business in front of the masses you will need a program like Plug into Prospects. This is a great way to get your message in front of hundreds or even thousands of people for $40 a month. Bear in mind a lot of companies like this have many other products and services they will put in front of you, many of them free or low cost. Just select the ones that make sense to you.
Another essential for keeping in contact with customers is called an “autoresponder”. You may not know the name but everyone that has been online has experienced one! An autoresponder is simply a program that “auto-responds” to prospects or clients with return emails, newsletters, and company announcements! These are safe effective ways to get your message out. Be sure to select one that is spam compliant like Traffic Wave. They have many tools for producing and tracking all types of campaigns.
I wish you well on your journey into the big world of online networking, and great success in your business!!
- Ken Evans -Evans Marketing Group

